The Founder

Decades of lived knowledge. K-beauty precision. A Haitian heritage of radiance.

Beexury is led by founder Daniella Bien Aimé, whose lifelong relationship with honey anchors the brand's prestige market entry.

Daniella Bien Aimé, founder of Beexury, in a white feather-trimmed blazer holding the four Beexury products
Close-up portrait of Daniella Bien Aimé holding the Honey Dazz Me toner against her cheek
Plate · Founder
Daniella Bien-Aimé, Founder · New York, 2026
Founder & CEO

Daniella Bien Aimé

"I founded Beexury because I was craving something that combined ritual with performance."

Daniella is not a newcomer to the world of honey. Long before Beexury's inception, she spent years building a honey-based business that deepened her understanding of bee-derived ingredients and their extraordinary potential in skincare.

Growing up in Haiti, honey was a staple of her family's natural beauty routine — used on skin and hair as a passed-down ritual of care and radiance. That lifelong relationship with the ingredient is what makes Beexury distinctly different: not a trend-driven brand, but one built from decades of lived knowledge, purpose, and passion.

The Beexury formulas are developed in Korea, bringing the best of K-beauty together with traditional Haitian heritage — gentle but highly effective, working on all skin types and especially radiant on melanin-rich skin.